Personal Injury Blog

Ad Council with New Campaign to Prevent Distracted Driving Accidents

January 17th, 2012
Distracted Driving Accidents

The survey also shows that too many parents set a bad example for their children

Faced with increasing evidence that teenage drivers continue to be at a higher risk of distracted driving accidents , federal highway safety agencies, attorney generals and the Ad Council have launched a nationwide campaign against texting while driving.

The campaign is targeted at drivers between ages sixteen and twenty-four, a high risk category for distracted driving accidents.  The National Highway Traffic Safety Administration has asked the Ad Council to create a campaign that is targeted specifically at teen and young drivers, warning them about the dangers of distracted driving.  The campaign has been created by a New York-based advertising agency, and is aimed at bringing about a change in the current teen driving culture.  The promoters of the campaign want teenagers who watch the campaign to think twice before they pick up the cell phone while driving.

According to the Ad Council, the campaign could reach up to 8 million teen drivers.  A new survey by Liberty Mutual and Students against Destructive Decisions, a teen driver advocacy group, found that more than 50% of high school students text while driving.  The survey also shows that too many parents set a bad example for their children.   The survey found that most text messages that teenagers send while driving are not being sent to their friends, but to their parents.  Further, the survey also found that parents of teenage drivers often use the cell phone while they are teaching their children how to drive.

According to Transportation Secretary Ray LaHood, parents have a big role to play in inculcating safe driving practices among teenagers.  That won’t happen however if parents continue to exhibit undesirable driving practices like using texting devices when their children are the car.

Los Angeles car accident lawyers hope that the campaign will do for distracted driving among teens, what drunk driving and seatbelt campaigns in the past have done for reducing alcohol-related accidents and increasing seatbelt usage rates around the country.  About a decade ago, intoxicated driving was the single biggest factor in fatal accidents in the United States, and seemed like a problem without a solution.  Ten years and a number of anti-drunk driving campaigns later, drunk driving is responsible for far fewer accidents than before.  Similarly, federal and state transportation agencies have used campaigns like the Click It or Ticket campaign to increase seatbelt usage rates around the country.  Currently, seatbelt usage is at record highs, especially in states like California which has some of the highest seatbelt usage rates in the country.

The success of these campaigns suggests that the challenges involving teen drivers and cell phone use while driving are not insurmountable.

Posted by Robert Reeves at 5:00 am: No comments

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